Sarah has over 20 years’ experience working in marketing communications and research - specialising in charity, disability and other stakeholder sectors. An honours graduate, with further qualifications from the Chartered Institute of Marketing and the Market Research Society, Sarah has been involved in a range of multidisciplinary modes of investigation, both qualitative and quantitative, specialising in face-to-face and in-depth interviews, observation and dynamic discussion groups.
Following a period in marketing and communications - both agency and client-side - Sarah expanded her focus to research, theory of change and impact evaluation. Her mission is to help organisations understand themselves, their audience, those they work with and, importantly, their impact.
Sarah is particularly passionate about the impact of the arts and heritage on wellbeing and development.